Jordan_The_Stallion8 - Successful Brand Influencer Strategies

Featuring examples from TikTok Creator, Jordan_The_Stallion8

TikTok - https://www.tiktok.com/@jordan_the_stallion8

Jordan Howlett, AKA Jordan_The_Stallion8, AKA President of The Fast Food Secrets Club, has taken social media by storm! His reviews of food and satisfying products have viewers world-wide ready to add the item to their cart. When he isn't reviewing viral delights, he is recreating recipes and sharing stories zooming in the bathroom mirror.

TL;DR: Jordan is successful in adding humor, credibility, and storytelling across of each his videos. The content posted on Howlett's TikTok showcases consistency in circular storytelling with the hook being a clip of 1. a satisfying viral product, then 2. telling the story of acquiring the product, then 3. concluding with reviewing the viral product, comparing it to the viral clip that restarts the video.

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This creator adds personal flares of rating products with theatrical reactions including throwing his glasses, demonstrating the overwhelming shock of how great a product relates to the initial expectation.

By using the viral clip in the beginning, there is already attention being drawn to his video as the "viral" metric reflects that a wide audience can relate to the video. Some people may relate through curiosity, some may be critical, either way, the viral clip has already proven to gain attention. When Jordan steps into frame and states, "Don't worry, I'm already on it" (or a similar phrase), he demonstrates urgency and credibility as we know he is taking action to go investigate. The audience gets to live vicariously through this experience.

Jordan jumps into storytelling, often filming the experience purchasing the item, and shares when a product has been supplied to him by a company or organization to review. He alleviates biases by being honest in his reviews, and communicates transparently with his audience.

Jordan finalizes his videos with a real-time review of the product, which indirectly suggests to the remaining audience whether that the product is worthwhile. This acts as a silent call to action which audiences may be incentivized to purchase the product. While Jordan often approves of the products he tries, especially food, he does sprinkle in videos where he does not believe the product is worth it. This further simulates the audience's belief that he is credible as not everything gets the greenlight.

This TikTok page gained popularity when Jordan began remixing trending TikToks, and he gained a signature motion of the mirror-selfie-zoom. His page grew even larger in popularity when Jordan began reacting to "Satisfying" content, and uncovering the secrets of Fast Food Menu items. In the early stages of this page, he found a niche in Satisfying Food and Reviews/Experience. To this day, you will find these Satisfying Foods and Experiences served throughout his content. These are very open categories and allows many avenues to expand the audience while providing a template of who is audience may be. The topic of Food is for everyone, "Satisfying" content is not limited and invites the curiosity and critics, and his reviews allow for engagement in the comments.

Jordan's storytelling method narrows viewers from a wide scope, down to a more narrow audience that may benefit from the product and be interested in trying it for themselves. With the criteria above, Jordan is supplying the demand for engaging content as he is actively engaging with the content that already had high visibility.

When Jordan posts his content, the audience is drawn to the video by satisfying visual and audio content as his caption/description is typically minimalistic, only including "#fyp" and may feature the original creator of the viral clip. Jordan focuses on posting to the 'For You Page' which showcases content specific to users' preferences. While most creators achieve their audience through keywords in their descriptions, Jordan has a wide enough audience that this hashtag likely has high success.

On occasion, Jordan will sponsor an Ad on his content, and include more details. This is successful as people seeing the content can quickly recognize if this content is an advertisement.

Overall, this creator understands the assignment! Jordan has begun adding celebrity cameos to his content and will likely continue to gain followers through his proficient strategy on his TikTok page. I look forward to seeing the many recipes, reviews, and Storytimes this creator releases.

With a circular structure, funneling to increased call to action (CTA) participants, Jordan's platform organically creates a widening audience. Jordan's page has expanded since uncovering secret menu items, though has maintained a niche that allows for his product review and food experiences to thrive.

Talking Growth

Jordan demonstrates successful in his career as he continues to growth and add content to his page. As an audience member, I have enjoyed seeing Jordan add family and familiar faces to his content. It serves as a better understanding of who he is, and who he supports. He has been adding more and more famous faces, specifically celebrities including Michael B. Jordan, Kevin Hart, Big Sean, and Method Man. With the addition of these pop-ups, he has been able to attract fan bases that may be in different audience-types than his typical content. If Jordan continues to expand his reach with these audience-favorites, I believe he will see his viewership extend even further. I would love to see Jordan himself appear in more content that others produce. This would again achieve more viability into new audience pools.

All in all, it has been excellent seeing his success grow over time, and getting to know what products and favors I should be trying next!